Service

Trademark Maintenance & Renewals

Assisting clients to ensure the continual life of their hard-earned branding.

Trademark maintenance & renewals

Trademark maintenance is the essential and ongoing process of filing required documents and fees with the USPTO to keep a federal trademark registration active.

Registration owners must prove continued use of the mark in commerce between the 5th and 6th year, and every 9 to 10 years thereafter, to prevent cancellation. Maintenance also involves monitoring for infringement and keeping contact information current.

Our attorneys assist with these post-registration filings so your registration remains active and enforceable.

Monitoring, challenge protection, and enforcement

Post-registration monitoring, challenge protection, and enforcement maintain the appropriate scope of protection for your registered brand. One of the main ways a registered trademark loses value is through unauthorized or unchallenged use of similar or identical marks.

By actively checking for, and successfully acting against, unauthorized use — and by challenging the use or potential use of similar trademarks — your trademarks become stronger and more valuable.

Long-term brand stewardship

We treat maintenance as an ongoing relationship rather than a series of isolated filings, tracking deadlines and advising when an expansion or enforcement action is worth pursuing.

All maintenance work is billed from the same published fee schedule you see before engaging us.

Related services

Explore the rest of our practice

Branding & Name Selection Consultation

Build on the strongest, cleanest available brand — before you invest in it.

Federal Trademark Application Filing

Use-based and intent-to-use filings prepared and filed by experienced attorneys.