A trademark clearance search is the process of screening a proposed trademark, such as a name, logo, slogan, or phrase, to determine if it is legally available for use and the potential of the trademark for federal registration.

The clearance search assists our clients in identifying potential risks by uncovering existing trademarks that are identical or confusingly similar to the client’s proposed mark for related goods or services.

The main objectives are to mitigate the risk of potential infringement by identifying those who may have earlier rights, to evaluate the likelihood that an application will be approved by the USPTO, and to minimize future costs by avoiding spending on marketing, packaging, and brand development for a mark that may ultimately require a disruptive and expensive rebrand.