Trademark Services · Minnesota

Trademark Licensing and Assignment for Minnesota Businesses

Your trademark is an asset. When it changes hands, or when you let someone else use it, the paperwork decides whether that asset keeps its value. We draft trademark assignments and licenses for Minnesota businesses and record them with the USPTO.

Flat, published fees · Offices in St. Paul & Coon Rapids · 100% recommend on Facebook (100+ reviews)

Short answer: A trademark assignment transfers ownership of a mark, and under federal law it must include the goodwill of the business the mark represents. A trademark license lets someone else use the mark while you keep ownership and control quality. Both should be in writing, and assignments should be recorded with the USPTO. Twin Cities Trademarks drafts and reviews these agreements and handles recordation.

Flat-fee pricing at a glance

ServiceWhat's includedFee
Attorney time (opinions, disputes, oppositions, cancellations, assignments, other services)Hourly attorney rate$400 / hour
Federal trademark application (one class)$700 legal fee + $350 USPTO filing fee$1,050

Flat fees as published on our fee schedule. USPTO fees are set by the government and can change. Paying a filing fee does not guarantee registration.

When you need a trademark assignment

  • Selling a business or buying one, so the brand moves with the assets.
  • Moving the mark into a new entity, such as from the founder personally to an LLC, or between affiliated companies.
  • Bringing in investors or lenders who require clean title to intellectual property.
  • Fixing a chain-of-title problem, such as a mark filed in the wrong owner's name.
  • Estate and succession planning for family-owned Minnesota businesses.

An assignment without the goodwill of the business is called an assignment in gross and can be invalid. Intent-to-use applications also have special limits: generally they cannot be assigned before use is shown, except to a successor of the applicant's business. A Minnesota trademark attorney drafts the assignment to satisfy these rules.

When you need a trademark license

  • Franchising a restaurant, fitness or service concept to other operators in Minnesota or beyond.
  • Co-branding and merchandise, such as a brewery licensing its name for apparel or a nonprofit licensing its logo to sponsors.
  • Manufacturing arrangements where a contract manufacturer puts your mark on products.
  • Related companies using a parent company's mark.
  • Settling a dispute by allowing limited use under defined terms.

The quality-control rule every licensor must follow

When you license a trademark you must control the nature and quality of the goods or services sold under it. A license with no real quality control, called a naked license, can cause the owner to lose rights in the mark. Our license agreements include practical quality standards, approval rights for new products and marketing, inspection rights, and clear termination provisions, sized to how your business actually operates.

What we draft and review

  • Trademark assignments and nunc pro tunc assignments to correct prior transfers
  • Exclusive and non-exclusive license agreements
  • Merchandise and co-branding licenses
  • IP provisions in asset purchase agreements
  • Coexistence and consent agreements
  • Recordation of assignments, name changes and security interests with the USPTO
  • Updating ownership on Amazon Brand Registry and other platforms after a transfer

How it works

Review the dealWe learn who owns the mark today and what the transaction needs to accomplish.
Check titleWe confirm USPTO records and fix any gaps in the chain of title.
DraftWe prepare the assignment or license with the right terms and quality controls.
SignParties execute the agreement electronically.
RecordWe record assignments with the USPTO and update registration records.

Serving Minnesota and Twin Cities businesses

Many trademark transfers we handle come from Minnesota business sales: a Twin Cities restaurant group selling a concept, a family manufacturer in Greater Minnesota passing the business to the next generation, or a startup reorganizing before a funding round. We work alongside your business attorney, accountant or broker so the trademark piece of the deal is done correctly and on schedule.

If you are licensing a brand, a Twin Cities trademark lawyer can build an agreement that protects your mark without burying a small licensee in paperwork.

Transparent, flat-fee pricing. Federal applications start at $700 plus the $350 USPTO fee per class. Your Twin Cities trademark lawyer quotes every other service up front, before work begins.

Why Minnesota businesses choose Twin Cities Trademarks

  • Direct attorney access. You work with a Minnesota trademark attorney from the first call, not a call center or a form-filling service.
  • Local and federal know-how. A Minnesota trademark lawyer who knows the state registration system, the USPTO and the federal court in Minnesota.
  • Predictable cost. Your Twin Cities trademark lawyer quotes each step before work starts, so there are no surprise bills.

Frequently asked questions

What is a trademark assignment?

A trademark assignment is a written transfer of ownership of a trademark from one party to another. Under federal law, the assignment must include the goodwill of the business associated with the mark.

What is a trademark license?

A trademark license is an agreement that lets another party use your mark while you keep ownership. The owner must control the quality of the goods or services sold under the mark.

Do I have to record an assignment with the USPTO?

Recording is not required for the transfer to be valid between the parties, but it is strongly recommended. Recording gives public notice and protects the new owner against later conflicting transfers.

What does transferring goodwill mean?

It means the mark is transferred along with the business reputation it represents, such as the product line or services. A transfer of the name alone, without goodwill, can be invalid.

Can I assign a pending trademark application?

Yes, but intent-to-use applications generally cannot be assigned before a statement of use is filed unless the transfer is to a successor of the business. A Minnesota trademark lawyer can confirm whether your transfer qualifies.

What is a naked license?

A naked license is one where the owner does not control the quality of goods or services sold under the mark. It can lead to loss of trademark rights, so every license should include quality control terms.

Should my trademark be owned by me or my LLC?

Often your business entity should own the mark. If you filed personally and now operate through an LLC, we can prepare an assignment or license that matches how the business actually runs.

What happens to my trademark when I sell my business?

The trademark should be specifically included in the purchase agreement and transferred by a written assignment. The assignment should then be recorded with the USPTO.

How much does a trademark assignment cost?

Simple assignments and recordations are typically billed at modest flat or hourly rates. A Minnesota trademark lawyer will quote the work based on the number of marks and the complexity of the transaction.

What should a trademark license include?

Key terms include the licensed marks, goods or services, territory, exclusivity, quality standards, approval rights, royalties, term, termination and what happens to inventory when the license ends.

Is an exclusive license the same as an assignment?

No. An exclusive license gives the licensee sole use rights in a defined scope, but the licensor still owns the mark and must control quality. An assignment transfers ownership itself.

Can I license my trademark to a franchisee?

Yes. A trademark license is a core part of every franchise relationship. Minnesota also has a franchise law with registration and disclosure rules, so we coordinate with franchise counsel where needed.

What is a coexistence agreement?

A coexistence agreement lets two businesses with similar marks operate side by side under agreed limits, such as different products or territories. A Minnesota trademark lawyer can often use one to resolve a conflict without litigation.

How do I fix a mark filed in the wrong owner's name?

It depends on the error. Some can be fixed with an assignment, while an application filed by someone who did not own the mark may be void and need refiling. A Minnesota trademark attorney can review your situation.

Can a trademark be used as loan collateral?

Yes. Lenders often take a security interest in trademarks. Security interests can be recorded with the USPTO, and a Minnesota trademark attorney can review the terms for you.

Do I need to update Amazon Brand Registry after an assignment?

Yes. Platform accounts are not updated automatically. After the USPTO records the assignment, the new owner should update Brand Registry and other marketplaces.

How long does recording an assignment take?

Recordation is usually processed by the USPTO within days to a few weeks, and the ownership records of the registration are then updated.

Can I license my mark for merchandise?

Yes. Merchandise licenses are common for breweries, sports organizations, nonprofits and brands with a loyal following. The license should define products, approvals and royalties.

Who signs a trademark assignment?

The current owner, or an authorized officer if the owner is a company, must sign. The new owner usually signs as well to accept the transfer, and a Twin Cities trademark lawyer can prepare the signature pages.

How do I get help with a trademark transfer or license?

Call (651) 222-3776 or request a free consultation. A Twin Cities trademark lawyer will review the deal and explain the documents you need.

Talk to a Minnesota trademark attorney about your brand

Free consultation by phone, video or in person in St. Paul or Coon Rapids.

Or call (651) 222-3776

Twin Cities Trademarks PLLC · St. Paul & Coon Rapids, MN. This page provides general information, not legal advice for your situation. Contacting us does not create an attorney-client relationship. Fees listed exclude USPTO government fees unless stated and may change; see our pricing page for current figures.